Everything about
anatomicals
Let's be honest with you: our products won't make you smarter, taller, or a better person. What they will do is make your everyday routine brighter.
Founded in the UK in 2003 by Paul Marshall and Gay Marshall, anatomicals is a pioneering personal care brand built on one simple belief: looking after yourself should feel good, not feel like a chore. That's why every product we make is honest, effective, affordable — and unapologetically fun.
Our founders drew inspiration from art, music, photography and film to shape anatomicals' playful voice and unmistakably creative packaging. Every bottle is designed to stand out — bold colours, witty words, and a personality you can spot from across the room. It's this colourful spirit that has won the hearts of young, style-loving people around the world.
Because anatomicals is all about happiness — happy to look at, happy to use, and happy to share. Behind the fun is a simple wish: to bring your skin back to its happiest state, and make everyday life a little more colourful.
Who created anatomicals?
Paul and Gary Marshall started their working lives in advertising as a copywriter and art director team. Working at a succession of high-profile agencies, including their own agency, set up with the former Head of Marketing at British Telecom. Realising the media landscape was changing away from creativity, they moved out of advertising to start Anatomicals WE ONLY WANT YOU FOR YOUR BODY, a new brand for a new century.
With its stap line and philosophy, Anatomicals could have been any body related company from a fitness brand to a vitamins and minerals company (both areas which the brand hopes to eventually move into). However, it started off as and remains a bath, beauty and lifestyle brand, using a bold design aesthetic, along with an irreverent tone of language. This coupled with excellent formulas has resulted in the brand's success, both at home and abroad in retail and hospitality, with Anatomicals just selected to be the bathroom amenity brand in the soon to be opened Medlock hotel, owned by Manchester City FC, where guests will be able to stay in rooms overlooking the pitch of the celebrated Etihad stadium. Anatomicals truly is a global brand across all sectors.